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The Blueprint for our brand is simple. We were made to honor the past and disrupt the future. When you think about that sweet spot in life where honor and disrupt meet... that's where Routine lives and plays!

We don't just talk a big game when it comes to honoring and disrupting (even though our slanguage guide speaks for itself).


Routine Shirt Today We All Wear 42 Shirt Routine Car Shirt
Honor Honor Honor
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Honoring the stories and people who inspired us in and out of sports. The communities that were built out of passion for a common goal. The tales of conquer, of fun, and the icons who came before us to produce those memories. We celebrate the journey and cherish those efforts to pave the way for future generations.

Cherish the legacies
Mimic the beauty of the game
Celebrate the icons that paved the way
Enjoy the ride to the finish line
Disrupt Disrupt Disrupt
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Disrupting the unwritten rules of life and sport. We strive to challenge the norm, make an impact, and think outside the box. Whether it's bringing streetwear into a sport for the first time, a bat flip after a home run, or being named the first-ever female CEO of a Fortune 500 company, we love the moments in life that get head tilts and sighs from the doubters and tears of joy from the believers.

It's not about doing it differently, it's about doing it better
Always ask "why this way?"
Remind yourself that being a disruptor is often lonely
When the doubters roll their eyes, use it as fuel
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