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Our
STORY

A culture-obsessed streetwear brand
INSPIRED BY SPORT,
DESIGNED FOR ALL.

We had no idea at the time, but by introducing streetwear to America's Pastime in 2011 and disrupting it in a fashionable way, we were in fact molding the long-term future of our brand. While our roots are deep in baseball, we know that the next chapter of the Routine story will be more that.

Roots Polaroid Collections
 
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Our
MISSION

TO HONOR THE PAST AND DISRUPT THE FUTURE.

Check out our BLUEPRINT to the game

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Mission Mission

Our
ROOTS

In the Summer of 2011, the first-ever streetwear brand inspired by baseball was born. Our roots are firmly in baseball, and we honor the sport's history in our efforts to disrupt the future.

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Roots Roots
Our Story ROUTINE
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