A culture-obsessed streetwear brand
INSPIRED BY SPORT,
DESIGNED FOR ALL.
We had no idea at the time, but by introducing streetwear to America's Pastime in 2011 and disrupting it in a fashionable way, we were in fact molding the long-term future of our brand. While our roots are deep in baseball, we know that the next chapter of the Routine story will be more that.
TO HONOR THE PAST AND DISRUPT THE FUTURE.
Check out our BLUEPRINT to the gameRead More
In the Summer of 2011, the first-ever streetwear brand inspired by baseball was born. Our roots are firmly in baseball, and we honor the sport's history in our efforts to disrupt the future.
In essence, a trademark is the heart of a company. It's a brand's identifier. But as you know, we like to do things a little differently here at Routine. When people say go left, we go right. We flip the script. We don’t do it just to be different, but to find a better way for you.
It’s easy to lose sight of the past when you play the game this way, but not here. We honor the past because, without it, we would never have a chance to disrupt the future.
Our mark is the banner we unite under during our brand's next journey.