FRANKLIN, WI As Major League Baseball celebrates All-Star Week in Cleveland, Game Day USA and Routine Baseball have teamed up to celebrate the 150th anniversary of professional baseball and have launched a 150 More campaign aimed at ensuring America's pastime remains America's pastime for at least another 150 years.
We couldn't miss this opportunity to admire the storied history of baseball, and shine a spotlight on the importance of innovation and growing the game in every corner of America, said Rich Janor, Founder and President of Game Day USA. Now more than ever before, we need to encourage and support the next generation of young leaders, both on and off the baseball field, Janor continued.
Game Day USA, a division of Athletx Sports Group, organizes baseball and softball tournaments and special events intended to create lifelong memories for kids and families and to keep participants involved in the game and having fun. Game Day USA's All-Star Weekends honor top players at tournaments and the Junior All-American Games enable kids to play where big leaguers play on MLB Spring Training fields in Florida and Arizona.
Routine a lifestyle baseball apparel company has helped grow the game of baseball through apparel and accessories. It has given baseball fans of all ages the opportunity to celebrate the sport with a look that they can identify with, including a partnership with the MLB Payers Association, that allows Routine to produce player related items on top of their core business. Routine is excited about giving back to the game of baseball with this partnership, said Michael DeGrave Founder and President of Routine Baseball. Over the past few years we have really been working hard to find ways to grow the game, we have done that at a local level investing in naming rights to Routine Field, home of the brand new Milwaukee Milkmen professional baseball team and UW Milwaukee Panthers in Franklin, Wisconsin, DeGrave continued.
Today, Game Day USA and Routine Baseball launched a 150 More apparel line and 150 Reasons social campaign in celebration of the sesquicentennial, and to serve as a reminder of the importance of keeping kids in the game using baseball as the vehicle. Targeted toward baseball enthusiasts of all ages, the online store will be open for a limited time at routinebaseball.com/collections/gamedayusa.
$1.50 from each item sold will be donated to Major League Baseball's RBI program, designed to provide young people from underserved and diverse communities the opportunity to play baseball and softball. Further, a 150 More emblem will be placed on all athlete jerseys for Game Day USA's Junior All-American Games and Disney Teams, inspired by Major League Baseball's MLB 150 patches worn by all 30 MLB teams in 2019.
About Game Day USA
With over 150 professionally managed baseball and softball events nationwide, Game Day USA, a division of Athletx Sports Group, has been a trusted name in the sports management industry for over 14 years. Offering weekend tournaments and special events in family-friendly locations, including MLB Spring Training destinations in Florida and Arizona, Game Day USA has something to offer baseball and softball families on a year round basis. Founded in 2005, Game Day USA now hosts nearly 6,000 teams on an annual basis, representing over 25 U.S. States and Canada.
About Athletx Sports Group
Since its foundation in 2012, Athletx Sports Group has brought together multiple brands under one banner, including Baseball Youth, Softball Youth, Drive & Company, Game Day USA, Youth Baseball Nationals, Youth Softball Nationals, Pastime Tournaments and Mid-America Baseball. Collectively, in 2019, the Athletx Sports Group brands will represent over 600 team-based and individual player events across the nation, featuring over 12,500 teams, 165,000 players, 35,000 coaches and 367,000 spectators. In addition to producing first-class events, Athletx boasts a strong media presence with over 590,000 social media followers across its brands' various Facebook, Twitter and Instagram platforms.
Routine, a lifestyle baseball apparel company based in Franklin, Wisconsin, has helped grow the game of baseball through apparel and accessories. It has given baseball fans of all ages the opportunity to celebrate the sport with a look that they can identify with, including a partnership with the MLB Payers Association, allowing Routine to produce player related items on top of their core business. Read our story here.