New Year, New Routine

2021 is here and is the year of change. This year we’re introducing an evolved Routine, and you won’t want to miss out. Meet the new Routine: a culture-obsessed streetwear brand - - inspired by sports, designed for all. 

In 2011, we started our journey disrupting the baseball scene by introducing streetwear inspired designs. As we continue our journey, we knew we couldn’t just #keepitroutine on the baseball field, we want to bring the Routine you know and love to everyone, no matter what field, arena, court or gym you plan in.

Look out for lots in the pipeline for Routine this year: a new website, new product and a brand new mission. We’re taking inspiration from our brand pillars, honor and disrupt, to bring you stories inspired by the trailblazers who’ve impacted our community. 

While Routine as you know it is evolving, you can still expect the same game-changing baseball product as well as so much more.. We are a multi-dimensional brand charged with a community of casually cool, style-forward leaders and innovators looking to influence a community and create a new culture. 

Routine 2.0: coming this February.


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