We’ve been creating men’s branded tees and long sleeves since the early days here at Routine. Moving forward, the expansion of our women’s lineup will become more and more prevalent. And as we lead up to Mother’s Day, the team wanted to give you an inside look into our Love & Laces collection. It features four pieces with four unique colorways (a couple of which you’ve never seen before at Routine). Let’s dig in.
We’re proud to introduce this collection that consists of a classic crewneck and long sleeve design with signature graphics, a branded box logo t-shirt in beautiful new colors, and a one-of-a-kind all-white cap (coming soon). These pieces can be worn year-round to represent your love of the game and will become a part of your go-to outfit.
The love of the game is part of the Routine DNA. And while our roots are in baseball, we truly are inspired by sport and designed for all. Our Love & Laces collection is a tribute to all the sisters, mothers, and female friends out there who lace it up each and every day. On the field, off the field, and in life. This is for the ups and downs, the losses, and the victories. This is for the stories we share with our friends, coaches, teammates, and family. For the everlasting grind to the top and for our love of sport and life. We lace up.
We’ll finish with one of our all-time favorite quotes from the legendary Mia Hamm.
“Somewhere behind the athlete you've become and the hours of practice and the coaches who have pushed you is a little girl who fell in love with the game and never looked back... play for her.”
Love & Laces