12/31/2020

Best of 2020

2020 was a year unlike any other here at Routine. We got thrown a few curveballs, but we adapted to every change. Now that 2020 is coming to an end let’s take a look at a few of our favorite highlights.

SAFE AT HOME

Launched in response to the COVID-19 outbreak, Routine’s HOME collection of t-shirts successfully raised money on behalf of the #SafeAtHome movement. As a result of all your support, we donated over 30,000 masks to medical professionals and first responders. It’s surreal to look back upon. Thank you to everyone that had a hand in making the movement a huge success.

Here are a few familiar faces that helped us spread the word about #SafeAtHome:

New additions to our Home collection will be coming soon, watch this space….

MEET AJ

In June, we welcomed AJ Andrews to the Routine family. Not only is AJ a softball powerhouse and the first ever female Rawlings Golden Glove winner (NBD), but she is leading change in her community and inspiring style along the way. 

AJ has made her mark and will continue to change the Routine in to 2021

SEAMHEADS

For those that dream of diamonds, it was a roller coaster of a year. We saw Spring Training start, the regular season delayed, leagues around the world canceled, the regular season began, and even a few fans allowed to attend as the Dodgers defeated the Rays to win the World Series. Your favorite items were the Today We Wear 42 Tee and the Pine Tar Air Freshener pack. 

“People ask me what I do in winter when there’s no baseball. I stare out the window and wait for Spring.”
-Rogers Hornsby
.

So what’s next? At Routine, we know the lack of baseball can make winter feel never-ending. To help alleviate the monotony, we’re dropping our 2 Seasons collection on January 5th! That’s right; the next Routine collection drop is on its way. Mark your calendars, Seamheads.

ENTER THE CLUBHOUSE

The Clubhouse Blog covered a multitude of topics in 2020. We launched our Top 9 series, added AJ into the mix offering style tips, and received great content from some really talented guest writers. Your favorite topic of the year was the Best Walk-Up Songs of All Time as we listed out over 100 of the popular songs baseball players love to step-up to the plate hearing.

We want to thank all of you for your support of the blog, and we promise to provide you with more content going into the 2021 calendar.

SEE YA 2020

While 2020 was a year to remember, we can all agree we’re ready to put this one behind us. In 2021 you can look forward to a new website, new designs, and a new approach to all things Routine. 

New year, new Routine. 

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