For the 2021 season, the Chicago White Sox unveiled a brand new alternate uniform that has taken the league by storm. The uniform is part of the Nike x MLB City Connect Series that many teams will be participating in. The Soxs are the 3rd of 7 MLB teams to release uniforms so far during the campaign. The uniform is a
06/10/2021
"Women are allowed to feel beautiful, strong, and powerful at the same time without needing anyone's validation or permission"
11/23/2020
Through creative collaboration with our designers, Routine just released the first lineup of clothes inspired by professional softball player & fashion connoisseur, AJ Andrews. Catch how she styled her collection and which pieces she loves the most from the latest fall drop. *** Q: What is your favorite piece from t
11/19/2020
Blessed with lightning-fast speed, a fashion-forward mind, and a million-dollar smile, AJ Andrews is a complete player both on and off the field. As a member of Routine, she works in collaboration with our designers to create fashion lines that represent her magnetic sense of style. The following blog post is written b
11/13/2020
You don't have to sacrifice style because the temperatures are dropping. Take on the crisp fall weather in style with the latest go-to fashion tips from Routine.
10/19/2020
08/03/2020
You asked, we delivered. The coveted Core Collection has arrived and we have got a new playlist to rock with it. Exclusively available online at Routine. Listen and shop today!
05/20/2021
When it comes to choosing your walk-up song, there are many different directions you can go with it. Some players choose to use the same walk-up song for every at-bat, while like to mix it up for every game they play.
03/03/2021
To honor and to disrupt: that's what guides us. It's with this mission that we bring the essence of streetwear to new communities through dope products and impactful storytelling.
02/11/2021
Know your favorite walk-up song of all time? Find out now if it made our list.
05/21/2020
If you've been rocking with us for the past 9 years do you know how important music is to the Routine fam. Whether it's in the gym, office, in the cage or pre-gaming; music is absolutely essential. That's why we came up with our get hype playlist and others to get you bobbing at any moment. So as we get ready to send t
12/26/2019
It's finally time we drop another special edition of our 'Get Hype' playlist. This list contains a selection of tracks that were bumpin' during the development of the Fall/Winter 18' collection. (Warning: Contains explicit content) Madeintyo - Ned Flanders Feat. A$ap Ferg Yella Beezy - That's On Me (Music Vid
09/18/2018
2021 is here and is the year of change. This year we’re introducing an evolved Routine, and you won’t want to miss out. Meet the new Routine: a culture-obsessed streetwear brand - - inspired by sports, designed for all.
02/01/2021
2020 was a year unlike any other here at Routine. We got thrown a few curveballs, but we adapted to every change. Now that 2020 is coming to an end let's take a look at a few of our favorite highlights. SAFE AT HOME Launched in response to the COVID-19 outbreak, Routine's HOME collection of t-shirts
12/31/2020
Routine Day is here!
11/01/2019
At Routine, we honor the stories and people who inspired us in and out of sports. The communities that were built out of passion for a common goal. Today, that goal is to provide liberty and justice for all as we honor Juneteenth.
06/18/2021
At Routine, our Mission is to Honor the Past and Disrupt the Future. Honoring the stories and people who inspired us in and out of sports. Celebrating those that disrupted the unwritten rules of life and sport. We strive to challenge the norm, make an impact, and think outside the box.
05/28/2021
Join us as we celebrate baseball's original game-changers. Each of the 22 episodes focused on impactful individuals within the Negro Leagues.
04/25/2021
The NLBM x Routine collection was inspired by the trailblazing athletes who changed the game of baseball forever. Prior to the launch of the collection, Routine ambassador AJ Andrews had the opportunity to talk with NLBM President Bob Kendrick
03/01/2021
Bob Kendrick, the Negro Leagues Baseball Museum President, provided us with a fascinating recount of Black America's journey to equality through the game of baseball. Storied, 22 of the most impactful stories from Negro Leagues told through the eyes of the players, owners, and fans.
01/21/2021
This year has been full of ups and downs and has given new meaning to the holiday season by reinforcing the essence of what the holidays are all about; a time to spend with loved ones and be thankful for what you have. Receiving gifts is exciting, but it was giving gifts that means the most.
12/29/2020
It's the one time every year we can talk about our brand and vision with fans who have supported us since 2011 and at the same time engage with others who have never heard of us but share a common love - baseball. To say we missed it would be an understatement!Â
06/17/2021
Baseball has been around for over 100 years and thankfully, it is not going away anytime soon. Baseball has long been Americas Pastime and is at the heart of American Culture.
06/01/2021
If you get some gnarly sweat stains from running around all day with your baseball hat on or it builds up lots of dirt from touching it over the years. This blog is for you!
05/13/2021
Baseball, at its core, has remained the same for 150+ years. Because, if something ain’t broke, you don’t fix it. The same could be said about our Pastime Collection.
04/29/2021
Golf is quickly becoming one of fastest growing sports in the world and baseball players too are getting involved. These baseball players can really handle their own on the links.
04/08/2021
The biggest trades of the MLB '20-'21 offseason from Routine. Ranging anywhere from the blockbuster trade for Lindor to the best free agent signings, we've got you covered.
01/15/2021
The love of the game is part of the Routine DNA. This collection is a tribute to the mothers, sisters, and female friends out there who lace up each and every day.
05/07/2021
New HOME collection now available at Routine, just in time for Opening Day.
03/22/2021
A best friend to all, Stitches has become the ultimate companion for a classic game of catch or a night in binging on the latest Netflix drama (although it should be noted, he did not enjoy Tiger King).
03/15/2021
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